Superb branding beats the Jaguar
Sunday April 19th 2009
SKODA has been voted the number one car brand in the UK. The much-maligned Czech manufacturer has topped a poll of more than 20,000 drivers.
It found that the car company had Britain's happiest and most satisfied owners.
The drivers were asked to rate their own cars on everything from reliability to build quality and running costs.
Skoda won the award for best manufacturer and also had two cars in the top three individual models -- with the Superb second and Octavia third. The company overtook luxury brand Lexus after finishing second last year in the poll by Auto Express.
Robert Hazelwood, Skoda's UK director, said: "The firm were delighted but not surprised by the award. We put customers first in everything we do, from design to quality and the reliability of our cars."
Jaguar's XF saloon was voted overall Best Car.
The top-five brands are: 1) Skoda; 2) Lexus; 3) Porsche; 4) Jaguar; 5) Honda. The top-five models are: 1) Jaguar XF; 2) Skoda Superb (pre-2008); 3) Skoda Octavia; 4) Land Rover Discovery; 5) Lexus RX.
